The Challenge: Looking to target value-conscious consumers who want an entertainment product that is both simple and convenient, Comcast looked to us to help redesign and launch their newest affordable internet bundle. 

The Solution: At the heart of the redesign was the idea of the sliding scale from entertainment to simplicity. We utilized a bright, new gradient that would highlight just that. I led the design from concept to production, working supply-chain, procurement, and vendors. Simplicity of the product was brought to life on the pack. The design came alive through several touchpoints that made NOW Internet feel approachable to our consumers.