Xumo Stream Box:
Retail and Direct Ship
The Challenge: Watching TV was designed to be relaxing, but today's landscape has an added layer of complexity that makes finding something to watch a burden. Xumo stream box was created to make TV easy again; seamless and endless opportunities for discovery without the hassle.
The Solution: The packaging team was tapped to help bring the XUMO stream box to life, not only through the user experience but also the branding. As the lead designer, I was tasked with evolving the brand's colors and key asset, the ribbon. Working directly with the printers, I was able to ensure the brand voice that appears digitally came through in the physical package and activation experience.
Designing for a diverse consumer landscape
When it came to the packaging design for the product, I wanted to create an easy and clean visual that would convey the simplicity of this streaming box. Having two use-cases, a shipper box and a retail box gave me the opportunity to feature the ribbon design proudly and also as a background element to highlight the product making the element more dynamic.
